New global marketing director at Wörwag Pharma: Guido Popp is in charge of biofactor products worldwide

On January 8, 2018, Guido Popp began working at Wörwag Pharma in Böblingen as global marketing director. In this position, he is responsible for worldwide marketing in the family-owned company and reports to the managing director Monika Wörwag.

 

The 49-year-old businessman has more than twenty years of experience in marketing and sales in the pharmaceutical industry and was most recently in charge of strategy and new product planning at Merz in Frankfurt. Previously, he held various marketing and sales positions at STADA and Solvay. 

Monika Wörwag: "Mr. Popp will be responsible for all the marketing activities in the more than 35 countries in which we operate. As a result, we will boost our end consumer business, that is, OTC sales, as well as strengthen our sales of biofactor preparations in the existing markets and open up new markets. This is planned for Asia and Latin America, for example."

Profile in brief

WÖRWAG Pharma GmbH & Co. KG is a globally active pharmaceutical company. The company develops and markets biofactor preparations. The range of products of WÖRWAG Pharma includes prescription preparations as well as OTC ("over the counter") products and food supplements. 

WÖRWAG Pharma is a family-owned company which is being managed in its second generation by Dr. Marcus Wörwag, Monika Wörwag and Gerhard Mayer. Dr. Fritz Wörwag founded the company in 1971 in Stuttgart. The headquarters are in Böblingen.

Böblingen, January 2018---On January 8, 2018, Guido Popp began working at Wörwag Pharma in Böblingen as global marketing director. In this position, he is responsible for worldwide marketing in the family-owned company and reports to the managing director Monika Wörwag.

The 49-year-old businessman has more than twenty years of experience in marketing and sales in the pharmaceutical industry and was most recently in charge of strategy and new product planning at Merz in Frankfurt. Previously, he held various marketing and sales positions at STADA and Solvay. 

Monika Wörwag: "Mr. Popp will be responsible for all the marketing activities in the more than 35 countries in which we operate. As a result, we will boost our end consumer business, that is, OTC sales, as well as strengthen our sales of biofactor preparations in the existing markets and open up new markets. This is planned for Asia and Latin America, for example."

Profile in brief

WÖRWAG Pharma GmbH & Co. KG is a globally active pharmaceutical company. The company develops and markets biofactor preparations. The range of products of WÖRWAG Pharma includes prescription preparations as well as OTC ("over the counter") products and food supplements. 

WÖRWAG Pharma is a family-owned company which is being managed in its second generation by Dr. Marcus Wörwag, Monika Wörwag and Gerhard Mayer. Dr. Fritz Wörwag founded the company in 1971 in Stuttgart. The headquarters are in Böblingen.

Guido Popp
Guido Popp
Press Contact
Kerstin Imbery-Will
Kerstin Imbery-Will Public relations +49 4183 774623 kerstin.imbery-will@woerwagpharma.com
Dr. Beate Rzadtki
Dr. Beate Rzadtki Company communication +49 7031 6204 – 338 beate.rzadtki@woerwagpharma.com